Strategy and Market Study

Our main activities include:

• Overview and analysis of main OEMs of a region (Europe or Asia)
  • Description of main OEMs (Europe or Asia)
  • Market sizing, products mix, evolution trends, etc.

• Description of market related to a product
  • Market size
  • Key players
  • Functionalities required and future trends

• Business potential and key milestones
  • Identification of accessible business, volumes forecasts, turnover indications, price level indications
  • Customers' new requests and/or expectations, product evolutions, competitor analysis, regulatory and legal environment (per country, per region), etc.
  • Project timing and key milestones

• Market entry strategic analysis
  • Identification of priorities by customers
  • Mapping of decision-making
  • Identification of risks as well as possible hard points
  • SWOT analysis to promote strengths and improve weaknesses
  • Organization proposition

• Business Development
  • Propose, implement and lead a commercial, technical, organisational and product plan strategy to develop on a market (Europe or Asia)

• Financial Analysis
  • Financial analysis
  • Improvement propositions
  • Regular follow-up to implement an action plan (purchasing, industrial, commercial or logistics)
    Click here to see our added value in financial analysis.

Examples of missions in Market Study

• Market study of the European textile market for a Japanese company
• Market study of the electromechanical parts sector in the U.S.
• Market study of rear-view mirrors in Europe in order to implant an industrial site
• Market study for a Korean electronic supplier to decide its development in Europe
• Market study for a Korean mechanical supplier to decide its development in Brazil
• Market study for a Chinese supplier for plastic parts to decide its development in Germany