Market Study in Morocco

Strategy & Market Study

 MARKET STUDY Strategy & Market Study

  • SNECI Client: Tier 2 electronic supplier in Tunisia
  • Objective: Successful implementation of an electronics assembly plant (PCBA) in Morocco
Market Study in Morocco

SNECI Activities

  • Establish the longlist of potential customers for automotive industry
  • Define the shortlist based on the market analysis and identify main contacts for interviews
  • Conduct deep interviews and meetings to identify the needs for each potential customer including: projects, volumes, end customers, global requirements, required technologies, ability to source locally (Morocco) with local decision, current suppliers and their location
  • Compile the collected data and perform matrix analysis to point out the main potential customers with potential businesses for the client and estimated turnover

Achievements

  • A complete market analysis including potential customers, businesses, and turnover for the next 3 to 5 years in order to support them in finalizing their business plan for a Morocco plant

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